Our Story

“I realized very early the power of food to evoke memory, to bring people together, to transport you to other places, and I wanted to be a part of that.”Jose Andres Puerta.

There is a lot of love in PieMate, and that has a lot to do with how it all started! PieMate’s story truly began a number of years ago, well before opening its business doors, when Anna ‘the Aussie’, decided to move across the world to be with Christoph ‘the Belgian’. Fast forward a couple years, it is the passion of this couple, their love for good food, and their love for Australia, that dreamed up the beginning of PieMate.

What co-owners, Christoph Van Aerschot and Anna Vignoni, wanted to bring to Belgium was a taste of authentic, quality Australian food. The goal was to introduce something new and unique to Belgians that’s fun, affordable, packed with flavour, and super easy for busy people and families to enjoy. And for those Aussies living in Belgium, it was important to bring them a taste of home.
While COVID-19 derailed their original business plans, they did a rethink of their approach and decided that if the people couldn’t come to the pies, then they would find a way to bring their pies to the people. This is when the ‘eat at home’ product range was established, allowing them to bring the Aussie pie experience to everyone’s homes.